Today is a big day because it is the first day that I will be sharing details of Another Garde, the fashion startup I have been working on since February to a friend/business brain/potential investor. It’s scary because I want her to be ruthless and tell me in the face if this whole business concept sucks. It feels a little like introducing G to his new teacher in September and say: ‘do you think he’ll handle structure and discipline well? Hmm…’ A little like giving someone a stick to beat you with. Basically.
Anyway there is a word for what I am doing today: pitching. In the 11 years, I lived in London I probably used the word ‘pitch’ only to order beer but New York is like Pitch Land! I seem to use it all the time:
Baseball pitcher: potentially the most revered sportsman in America
High pitch voices: that’s basically the sound of New York on Sunday brunch time, in shops, on a train to Long Beach etc. An odd sound mix of a pack of barking mutts and a 13 year old teenager having his first orgasm again…and again…again. Yeah. That bad.
Elevator pitch; in here you don’t introduce yourself, you pitch yourself. New Yorkers are pro networkers and have little time so you basically have 30 secs minute to make an impression. In fact, when I was looking for a job, Archibald/the worst job search coach ever used to say: you have 10 words to explain who you are, what you want and how I can help you so go ahead…after 1 minute of my rambling he would snore right in my face. Ass.
Anyway, here’s my Pitch Outfit – I figure that if I bleed from stress it will look nice on white 🙂 like O-ren on Kill Bill.
Elizabeth & James blazer, knit top from Joe Fresh, loungewear from H&M, black hide leather sandals from MIA and DH’s $20 aviator shades.
Let’s make this a home run people!!!
Disclaimer: This is not a public solicitation or offer to fund my business.